Qwerly originally pitched itself as a ‘DNS for people’, not dissimilar to About.me. But in May it pivoted, shutting profiles in favour of doubling down on its growing API business which integrated its social data into CRM suites, customer support systems, email clients and address books. Other companies then used the data to personalize communications.
Now Qwerly has pivoted again – in the form of a sale to social intelligence provider Fliptop, Inc, based out of the US. The latter was Qwerly’s its largest competitor in Europe. Financials details of the transaction were not disclosed.