
One of my favorite bits from Disrupt SF was the set of rapid-fire presentations from Imagine K12, an incubator for education-related startups. We heard in June that some 200 applicants had been narrowed down to 10 companies, and those 10 made brief presentations in front of the audience at Disrupt. We couldn’t write them up at the time, so here is a belated rundown of these interesting new companies and services.
I urge our readers to watch the video or at least skim our summaries and evaluations. Startups too seldom directly address social issues like this, and one of these services might be something that can really benefit you or your kids.
I’ll go through these in the order they gave presentations, and I’ll give timecodes for each so you can skip directly to them if you like.
Hello my name’s Jason Lang. I’m the CEO and co-founder of Formative Learning. Research shows that teacher quality is the single greatest driver for student achievement in the classroom, yet developing great teachers is actually really hard, cause there’s no formula for it. Every teacher’s different and therefore every teacher needs individualized support. But the system we’ve used to develop teachers is fundamentally broken. It’s a one size fits all seminar-based model that rarely leads to teacher improvement. Yet because it’s a system that’s credit hour driven, thirteen billion dollars is spent annually in this manner. but the problem isn’t that the content’s bad, it’s rather the tools that administrators use to determine which teachers shouldshould get which training, is actually broken. You see, the current process is a paper-based one, and what you see here is actually a magnetic whiteboard application that’s meant to provide, and put this entire process, and support this entire process, for one school. But the promise, there’s actually huge promise is for a really effective teacher developer, development and support system. All you have to do to see this is look at the five billion dollars the race to the top wouldn’t play to support this process. And it really fundamentally outlines the main drivers that this system needs to look like. Number one, we need to provide teachers with high-quality feedback on their actual practice, and we need to track data on their effectiveness and actually see monitor their improvement overtime, and number 2 we needed to confirm, number 2, we need to use that data, not against teachers in a punitive way, but rather in support of teachers, to provide individualized recommendations to help them improve. And that’s what we do at informative learning. We worked with some of the absolute thought leaders in the market to build an observation system that allows that takes this entire mandated, paper-based process and puts it online, and we make it as easy as a checklist, and then we use that data and we actually make the entire process free, which means we don’t actually have to sell to schools, and we can avoid the long sales cycle associated with that. We then take that data and use it to inform an Amazon-like marketplace, where we can provide hosting abilities for content providers and provide a distribution channel for content providers which we can then monetize, by providing individualized recommendations for teachers, as to what support and what training would help the most. We’ve been really fortunate, and I’m really honored to have worked with so amazing customers in the process of developing what we could what we have, and our customers are actually so excited and passionate about what we’re doing that they’ve already committed, or they’ve committed, more than three hundred and fifty thousand dollars in contracts even before we launch with a single user. And I’m excited that we’re gonna be able to drive that to north of $750,000 by the the time we launch next year. Thank you very much. My name’s Jason Lang. We’re Formative Learning. Hi. My name is Brett Kauff, and I co-founded a company called Remind 101. with my brother David. A good way to think of us is Twitter for teachers, but the difference is, we’re private and safe. Teachers don’t have have a good way to communicate with their students and parents after school. Let me explain why. They can’t use Twitter, because Twitter’s not safe. The whole world can’t know what’s going on in their classroom. The state of Missouri just banned the use of social media between teachers and students. So you’re probably wondering here, okay Brett, what’s the big deal? Why can’t the teacher just email the student? Well, cause an email is ineffective; it has a 22 percent open rate and we all know that kids don’t check email. A text message, however, has a 98 percent open rate. It’s the signal that gets through the noise. So this is great. We’ve covered that text messaging is effective, it’s quick, and students love it, right? But there’s a problem. It is a bad idea for a teacher to use their personal cell phone to communicate with a student. What a teacher really wants is a product that’s private, effective, and safe, where they don’t have to share their personal phone number. And that’s precisely what we’ve built at Remind 101. Let me show you. This is Remind 101. On the top-left of the screen you’ll see that teachers can easily manage their classes, and on the bottom-left, they can see any students, or parents subscribed. And notice, that we don’t list any phone numbers. This is a big deal to teachers. We made it ridiculously simple for a teacher to send a message. All they have to do is type in their message, hit the send button, and it instantly delivers to any students, or parents subscribing. via text message, it’s that simple. Teachers love this product, and it shows, because we are growing fast. Since launching three weeks ago, we’ve had over 1500 teachers, more than 15,000 students and parents, and I’m really excited to say that we have sent over 100,000 messages. Thank you, thank you! Actually, it’s a 130,000 as two days ago, I couldn’t update the slide. We’re going to remove this wall. When a teacher, a student and a parent communicate after school, it will be over their Remind 101 platform. Thank you so much. I’m Chris. I’m a co-founder of Tutor Cloud and we are disrupting the eight billion dollar private tutoring industry. When Brent and I were students at Stanford we started tutoring agency to connect our class classmates with students in the area. And we saw two interested things, students really liked working with college tutors because they were more relatable and our classmates would rather tutor than work at the bookstore for nine dollars an hour. So we looked around, and we saw an army of bright, capable tutors, not just at Stanford, but at colleges across the country. And we thought, if we could take this resource that is currently inaccessible and make it widely available by putting it online we could reinvent tutoring. So far, no one has gotten the experience for online tutoring right. For online tutoring to take off, there needs to be a company with the same insane focus on customer experience that allowed Amazon to change the market for books, or Zappos to change the market for shoes. Let’s take a look at the Tutor Cloud experience. Tammy is looking for a chemistry tutor for her son. She goes to Tutor Cloud, searches for chemistry, and Owen here is the top result. Now it’s no mistake that Owen’s at the the top, he’s a chemical engineering major at Stanford, and he has twelve reviews from parents, saying he’s a great chemistry tutor. So he knows his stuff. But tutoring is 60% more effective When students have something in common with their tutor. So we’re building personality profiles for all of our tutors using data we collect from the Facebook Connect API. So that means that very soon we’ll be able to find you not just a great Chemistry tutor but a great Chemistry tutor that shares your interest in Xbox or soccer or dance. Now, once we’ve found you that perfect tutor, we make it really easy to connect. Just send on a message, and our software goes to work and tracks them down. Gets him on the phone with you within 15 minutes. All the communication happens through our system so nobody has to exchange the personal contact information. And we can track how long it takes tutors to respond, and adjust their search ranking accordingly. One of the coolest things about TutorCloud is that students can meet for as long as they want, whether that be for an hour or for 15 minutes. We’re TutorCloud and we are reinventing tutoring. Thank you! Hi. My name is Api, and I’m the founder of Brain Nook. Brain Nook is an educational game that’s changing the way kids spend their time online. This is Meg. Meg is eight years old, and, like the typical child in the US, Meg spends over an hour every day playing games across platforms like PCs, tablets, and mobile devices. Now, this worries her mom and her teacher because they see that she isn’t really learning anything from these games. In fact 59 percent of US parents think that games don’t teach kids critical thinking skills. At Brain Nook, we think this is a huge problem and it’s something we want to fix. Brain Nook is a new kind of learning game kids, parents, and teachers together. In Brain Nook, Meg gets a great game experience just like in all of the online games that she plays. But she’s learning at the same time. And her mom and her teacher get the kinds of tools they need to understand and to improve her performance. In Brain Nook, Meg can explore dozens of colorful virtual worlds, she can interact safely with her friends, and we make sure that these interactions online are safe. And she can complete missions, win badges, customize her character, level up, play games in real time against kids from around the world. All of these great activities that kids know and love from all of the games that they play. And in addition to all of that, we’ve added in over a hundred standards aligned math and language games that help make the reinforce the concepts that she’s learning in school. These are things like addition, visualization, spelling, word building. All of these great topics that are absolutely essential for any elementary school child. And because all of the content in Brain Nook is standard and aligned, we can give Meg’s mom and her teacher just the tools they need to understand how she’s doing. So her mom can see progress reports and her teacher can give her assignments right through BrainNook, that keep her engaged at home with what she’s been doing in the classroom. Now kids games are both very engaging and very profitable. Moshi monster this year will generate over a hundred million dollars in gross sales revenue and in Pop Tropica which has one hundred and seventy million users. The average child spends almost half an hour each time they come to the site. An amazing level of engagement. Of course, these are all fun games, so, can we really make an educational game that’s this much fun? Well, the good news is, that in Brain Nook we’ve done just that because in Brain Nook the average child spends twenty-eight minutes each time they come to the site compared to twenty-nine minutes for Pop Shop and it’s thirteen minutes for Moshi Monsters. So, with Brain Nook we have an educational game that kids love playing just as much as the leading non-educational kids games. Brain Nook is the new generation of learning games for young kids. My name is Api, and you can check us out on the web at BrainNook.com. Hi, I’m Stuart Frye, CEO and co-founder of Eduvant.
At Eduvant we’re transforming the way schools use data. You see, schools are squandering one of the most valuable resources they have, data they already collect. There is a reason for that. School data systems were designed mainly for compliance, or administrative functions. So we ended up with student, employee, financial, outcome measures sitting in unlinked silos, just for databases. To link those up, and to derive decision making value from those systems schools had two options. The first was to hire a bunch of statisticians and build a research department. the second was to build a multi-million dollar data warehouse. These solutions have their strengths but they have three really important problems. The first is they are outdated. It could be 1980 or 1990, and I could be talking to you about research departments and data warehouses. And the usability and effectiveness of these solutions reflects that twenty year time lag. The second is access. The people that need this data to make decisions every day, principals, teachers, counselors, simply don’t have timely access to it. And the third is an economics problem, a vast majority of Irish nations, 16,000 school districts simply don’t have the dollars or the shooting capital to pull either one of these off. So they’re not doing anything anything with that data. That’s why Edge Avant has developed a third solution. We have a lightweight, open development platform. It sits in the cloud and extracts the twenty percent of data that drives eighty percent of the analytical value for school leaders and educators. Now that platform a countless number of Apps. At edge Avant, we have a core sweep we’ve developed. But because our platform is open, any developer can build integrated data solution for schools. Now to give you a better sense for the Apps that we’re developing I want to show you our principal dashboard. This is a tool we developed because research shows principals on average have two minutes a day for data use. So, we put operational, student, and intelligence, all in one screen. With communicative data visualizations that help them make the most of that two minutes. But our platform is not just about chopping up information you already have. It allows you to create new Apps with new analytics that integrates seamlessly within information, you’re already collecting. Like this tool we built for counselors. They can create new referrals, integrate with their list of student names, auto populate with important demographic information. It has their schedule, their teachers. It makes it insanely easy to create a new referral, and because behavior is such a important tracking tool we have a reporting interface that let’s them see trends in their school across schools and across districts. People want what we’re building. We’ve got pilots in two districts, with reach to thousand students and the educators that teach them. Just since we’ve launched we’ve got a 130k in revenue and we’ve got the right team to pull this off. Twelve years start-up experience with our co-founders. Remember, we’re Edge Avant. Schools deserve accessible, innovative tools for their data. Hi, I’m Eric Simons and I am the founder of Class Connect. When I was in high school, which was about a year ago, I wasn’t the most engaged, organized student. My teachers tried really hard keep me interested in their classes and help me stay organized. But with budget cuts class sizes are getting bigger and bigger, which means that this problem is just getting worse. And I was just one of many students that needed their assistance. So the problem is that teachers simply don’t have enough time to teach and engage their students as well as manage and organize their classroom. Because teachers are expected to do a lot. And the tech savvy teachers have turned to technology to help them be more productive and they use a ton of different services to do this. Now, although these teachers can put this together and make it work, it’s actually very painful to do this. Because none of these services were built to work together. For example, if I add an assignment into my class calendar saying my students have to complete a quiz, I can’t actually directly link to the quiz on KIA. And actually to better illustrate this, this is what the desktop looks like of a productive tech savvy teacher. Or maybe counter productive. So although the tech savvy teachers are able to figure this out and make these services work together, most teachers just give up. and so I thought there has to be a better way where teachers can complete everything that they need to do in one simple package that’s so easy to use that any teacher can use it. And at ClassConnect that’s what we do; we build tools that make teachers more productive. And we started by streamlining classroom management. On ClassConnect teachers can take all their course content and put it into one place whether it be files, videos, Google docs, websites and more. And they can share this with their classes with just a click, and our grey book attendance and calendar system are seamlessly integrated with our other tools. So if I put an assignment into my calendar I can actually directly link to any of the files that are associated with it, right. These are seamlessly connected, but we didn’t stop with streamlining classroom management because we feel that there’s a lot of potential to enhance the way that teachers spend instructional time. And so we looked at the way that teachers give lectures and we realized they are very boring. They’re just PowerPoints and bullet points on a slide and the teachers talking. So we thought, let’s make it really easy to create engaging lectures that will actually captivate students. And that’s what we did. We created a brand new presentation tool. And with it you can put interactive content directly into your slides. And while a teacher moves to the lecture the students follow along in real time they can actually explore the content that their teacher’s talking about. This is adding an entire new dimension into the way that we teach and the way that we learn, and we’re not the only ones who think that. In the past months, we’re now powering over thousand classrooms on Class Connect and the feedback we’ve received has just been remarkable. These teachers don’t just want to use Class Connect, they need to use Class Connect to do their jobs effectively. And this quote from one of the teachers that uses Class Connect, summarizes our company better than anything I’ve ever seen. Because this is Class Connect and this is what we do. Thank you! Hi I’m Wade Roberts, CEO and co-founder of Educ Creations. You know every so often a product is introduced that makes it really simple for all of us to create and share online in an entirely new way. And every now and then when this happens the companies that create these products, become tremendously valuable. Because when it’s really easy for all of us to create and share online. The online crowd creates an unbelievable amount of great content, and entire industries are changed forever. We think teaching and learning are next, and we’ve created the software platform that’s going to make this happen. Websites like Khan Academy have shown us all the incredible potential of using short video tutorials to engage students and let them all learn at their own pace. And we talked to a lot of teachers who would love to provide their own students with any kind of access to their own lessons on the web. But the truth is, today this is too complicated and time consuming. You’ve got to use a lot of different applications and it would take most teachers and hour just to create just a 5 minute lesson doing it this way. We’ve solved this problem, we think creating a great 5 minute lesson should take you 5 minutes and it should be as simple as visiting a website are picking up an iPad, pressing a record button and then you just start to teach, this is what we’ve built at Edu Creations. Everything a teacher needs to create and share a great lesson on the web is right here in a single application. She’s got a great image or a power point she’d like to use, she can really easily pull that in and she can draw on top of everything as she explains her main point. Everything she says, everything she writes, every interaction she has on the program is recorded. And it is automatically posted in educreations.com, which has been a to where all of our teachers, all of our students can watch it at any time. Now it’s really important to us that anybody can do this, so we have created a web app that runs in any web browser. As well as an Ipad app . And on top of that, our software is fully compatible with all of the interactive white boards that are already installed in over 30% of U.S. classrooms. We’ve designed this enclosed collaboration with teachers. It’s really important to us that we solve a problem that they really have, and the teachers that have used this love it. In fact, four teachers from Los Altos were the first teachers last year in the country, to pilot Khan Academy in their classrooms. This year all four of those teachers are using Educreations in their classrooms, cause they and their students want to create their own videos. And we’ve got the right team to pull this off. Chris and I have a deep background in building user generated content applications at massive scale. I recently created a Facebook application called Pieces of Flair. This grew to over 20 million users who created over 15 million items of content. Rocky acquired this company in 2008. And Rocky on that Chris who’s a rock star engineer. He was an essential member of the back end team, and scaled Rocky’s databases to over a hundred million users across all their social properties. Today we’re working really hard to make it simple for anybody to teach what they know, and learn what they don’t, anytime, anyplace, on any device. Come check us out at Educreations.com. Thanks! Good morning. We at Eleven Learning believe that the textbook industry is fundamentally broken. And it’s not time to fix it, it is time to blow it up. Between K to twelve and higher ed, this is a thirteen billion dollar business, and the reason it’s so big is because textbooks are breathtakingly expensive. and their also breathtakingly inadequate. Today’s textbooks are not what the students want to read, they’re not what schools want to buy and they’re not even what authors want to write. And all these problems stem from the way that textbooks are made. The big publishers have a slow, expensive system that can only produce giant, expensive books. They spend three years and over a million dollars on each title that they publish. And that’s where we come in. We have built a platform that makes textbook publishing scalable. Start to finish it takes us six months and our fixed cost earned her five thousand dollars per title. Essentially every book is like a lean start up. The heart of our platform is our crowdsourced editing system. Let’s take a look at the recent activity for one of our computer science books. We have 15 professors who are reading through the entire book. They’re investing dozens of hours and making hundreds of improvements and they’re doing this because they want this textbook in their classroom. Essentially we have taken the academic peer view process, we made it social, and then we applied it to textbooks. So it’s familiar to academics and it’s far more effective than what the legacy publishers do. Authors are flocking to us, because they know that we are not going to make them write some giant milquetoast textbook. They control what goes in their book. Authors are lining up and we are filling huge pent up demand. This chart shows what we’ve done just this summer with one guy spreading the word about us. Each one of these books is worth between 40 and $100,000 in revenue. The books that we’ve signed so far are worth over a half million dollars. And we are not forgetting about the students either. using our online rating app, they can read socially and share their notes with classmates. And our content is interactive and designed to take advantage of the web. We’re offering both print and online editions. The print book is 75% less expensive than traditional text books. Soon we’re going to introduce our “freemium” online edition but we will always have a fully free version. The team that we have assembled knows how to grow this business. Dev and I lost a social network with over 3 million monthly uniques and Steven spent 15 years with Legacy Publishers before he came over from the dark side. Textbooks are a huge industry. It is being disrupted right now and we are th ecompany that’s doing it. Thank you. Hi everyone. I’m Sam the co-founder of Class Dojo. We’re making software that fixes bad behavior in class. and we’re using real time feedback to do it. In the 4 weeks since we’ve launched, we’re being used in 3 1/2 thousand classrooms with more then 70,000 students. I’m gonna talk more about this but I’m gonna start with the problem. Behavior management. Behavior management is one of the most difficult things that new teachers do. I was a former teacher and something that I struggled with and I am not a learner. It turns out there’s very few tools that help teachers do this well, every teacher has at their own way, but the really terrifying thing is that this problem wastes up to 50% of class time so they show this. That’s half a school year gone with no teaching, and no learning taking place. We need a solution to this problem. And the Class Dojo is that solution. It’s the first scalable behavior management tool that actually improves behavior in real time. Let me show you how it works, teachers can customize the behaviors they want to reward. So for example participation or teamwork or creativity and then in class, this is what gets displayed on a whiteboard or a projector. And a teacher can award a student for a specific behavior or accomplishment using just one click of a smart phone or a laptop, so that Allen knows he’s one step closer to his participation badge, or Jeff knows that disruption isn’t always a good thing, as you’ll see. Feedback, real-time feedback, actually improves behavior over time. And the basic game dynamics we’ve built in, make this engaging for the students as well. But the really cool thing about ClassDojo is that while the teacher is using it to teach, it’s generating, it’s analyzing all the data that the teacher is generating, so it automatically produces reports and analytics for each student without any additional data entry needed by the teacher. And these reports are already being shared the parents at home. So for the first time we are getting real time data out of the classroom on something that was really difficult to measure, and we’re making teachers lives easier by doing it. And teachers love this. In the four weeks since we’ve launched, we’re being used in three and a half thousand classrooms, with more than 70,000 students. And I’m proud to say that as of this morning, two Class Dojo points are being awarded every second.
It turns out there’s a huge market for this, because behavior isn’t just a problem at school, It’s a problem at home as well, and that’s where Class Dojo’s going next. So, that’s Class Dojo in three minutes. Remember we’re fixing bad behavior in class, one of the biggest barriers to learning. We’re seeing incredible traction, and we’re going off to a huge market. Come and check us out, Classdojo.com. Thank you. Good . Well, listen, thanks so much again to Jeff and the K-12 team for giving us their demos this morning. Terrific initiative. For the first time all week we are actually running a few minutes ahead of schedule, so we’re actually gonna take a five minute break, don’t go too far.
Goalbook
(4:33) The disconnect between group-based teaching and individual learning is addressed by Goalbook, which hopes to produce for every student a single, shared learning plan. The alternative, parent-teacher conferences and counselor meetings, is totally out of date, and simple social networking tools can improve the situation significantly, in their opinion. Instead of a file in a cabinet somewhere and a few notes jotted on attendance sheets or classwork, every student is a node in a network of educators, administrators, and parents. A database of goals, strategies, and so on will be used to create a recommendation engine for helping students. They’re launching in a number of Bay Area districts and private schools.
The question for me is whether teachers will in fact have the time or inclination to do much more than rubber stamp this profile when homework is or isn’t put in, when they do or don’t attend, and so on. Rich data is a good thing, but someone has to create it, and teachers are already hard up for time.
Formative Learning
(7:45) Training of teachers, while an expensive and highly necessary process, is stuck in the past, with paper-based tracking and feedback, and irregular goals and recommendations. Formative learning hopes to put all this teacher training in a single location, where everything is done in a universally-understood way and that data is used to recommend courses, videos, and so on to improve teaching.
Naturally this is only one part of the training process, and the most important bit is still attracting and retaining motivated teachers. And no matter how right-on your recommendations are for this or that skill, hands-on learning and a supportive, happy staff is going to be more key. Of course, that’s a whole other problem.
Remind101
(11:03) There are a number of reasons why the means of communication between teacher, student, and parent are limited. There are questions of authority, privilege, and so on. Yet effective and timely communication is an important part of education, and something that’s far more likely to be found in small class sizes and private schools. Remind101 wants to provide a safe and effective tool for this using a form of communication kids seem to prefer over face-to-face interaction anyway: text messages. The founder describes it as “Twitter for teachers,” but with careful controls to make it secure and private. Instead of having teachers use personal cell phone numbers and so on, Remind101 acts as an middle man between teachers, their students, and the parents of those students.
I honestly can’t think of any drawbacks to this. It’s safe, it’s simple, and it uses existing infrastructure. It can be integrated with school databases in a day and engagement level is up to the participants. We did a follow-up interview with Remind101′s founder here.
TutorCloud
(13:30) Crowdsourcing tutoring, who’d have thunk? TutorCloud thinks that they’re going to be the ones who make the $8 billion tutoring market a little more modern and accessible. Their service works as a marketplace for college students hoping to shop themselves out as tutors to younger kids or peers who can’t quite get the hang of organic chemistry. They use the Facebook Connect API to make personality matches as well as subject and pricing. All the communication happens within the system so personal information remains secure, and more responsive tutors get higher rankings. The actual tutoring occurs via video chat with a shared whiteboard space.
The marketplace for tutors sounds fine, but to be honest, I don’t think video-based tutoring is going to engage enough to make people want it over a real-life person, the advantages of which are many. I’m afraid parents would rather pay for a tutor’s gas or drive their kid to the library for a meetup. Perhaps as online collaboration tools become richer and more accepted this will seem more of a viable option.
BrainNook
(17:05) Kids these days don’t play Carmen Sandiego or Mavis Beacon, and that’s a tragedy, but they do like to play games online. Why shouldn’t these games be interesting, social, competitive, and educational? BrainNook is putting together a lot of new games and experiences aimed at elementary-level kids that hopes to be engaging while providing some standard lessons in arithmetic, spelling, and so on. The information from these games would be available to kids’ parents and teachers.
I have to admit here that I’m a bit disconnected from the world of online kids’ games. But BrainNook sounds like a great thing to have available to teachers for extra credit. Miss a homework assignment? Get to level 3 in the math game. Home sick? Sign in and talk to your friends in the virtual classroom. Whether they can actually make the games fun is a question yet to be answered, however. Kids are fickle creatures. What BrainNook needs is personality.
Eduvant
(20:09) Schools collect a ton of data just in order to be compliant with various laws and regulations: keep this many years of counselor records, teacher evaluations, etc. on file in case they need to be checked. But all these years of data, from which something meaningful might be gleaned or trends detected, are sitting in drawers or stuck in separate databases. Few schools really organize this information well or provide access to people like teachers and administrators. Eduvant integrates all this data into a single platform. You can put all kinds of data and analytics in one place with quick, browser-based access. There are tools for creating new data as well — referrals for counseling and such.
Again, my issue is that producing this data may be more work that teachers and others in the system can’t handle. The principal dashboard they showed would be handy, but how live is it? Who is generating that data? Who’s scanning in paper reports? Expecting a quick changeover to this online system is optimistic in my opinion, as useful as it could be. But whether it’s Eduvant or one of its descendants, I definitely see systems like this in place a few years from now when these hurdles have been cleared.
ClassConnect
(24:20) There are a number of services available to teachers for various in-class tasks like putting together quizzes, distributing work and resources, and receiving homework online. Unfortunately, they lack connectivity, and one useful tool may not communicate to another, or it may require extra work on the part of the teacher. ClassConnect wants to offer a one-size-fits-all package that lets teachers create lectures, test and assess students, and manage class content. They also made a rich lecture presentation tool that lets students interact with the content.
The trouble here is that it requires a certain level of savvy on the part of students as well as teachers. Students who aren’t motivated will take the path of least resistance, and that will likely be the old tools: paper, pencil, and excuses. And underprivileged kids and districts are going to be left out of this, so it’s going to be hard to make it a standard tool. That said, the easy creation and sharing of class data could shave precious minutes off teachers’ schedules and leave more time for the all-important in-person interactions.
Educreations
(27:47) The creation and distribution of rich educational media is a space Educreations feels is going to blow up, but the tools required to effectively make content are disconnected and not aimed at beginners. They’ve created a simple online service where you can draw, type, and bring in external content that gets automatically encoded and shared in a single place. It’s like an Open Khan Academy.
I have no doubt of the company’s ability to deliver what they’re describing, but is it really that valuable? This form of visual aid (essentially a whiteboard recording) may or may not be a good match for the content teachers are presenting. I feel like they’re hitching their wagon to the nearest star, and not looking forward far enough. Also, writing with a mouse sucks.
11 Learning
(30:55) The $13 billion textbook industry is ripe for disruption, says 11 Learning’s founder. The existing system of working for perhaps years on a single large volume is inefficient and expensive. They’ve put together a platform on which authors can create and edit textbooks and publish them for minimal cost.
If I’m not mistaken, this whole startup is essentially valuing the contributions of authors and professors at zero. A few professors may be okay with donating some of their time to editing a textbook, but are the 40 or 50 overworked profs, copy editors, and artists really going to continue giving away their work with the promise of some rev share later on? 11 Learning’s $5000 “fixed cost” figure is meaningless. Producing high-quality content is time-consuming and expensive because the people who create that content value their time. Furthermore, many subjects simply do not lend themselves to “crowdsourced” editing and content creation. And the way teaching is moving, centralizing content is on its way out anyway. This is like making improvements to steam engine production lines when the automobile is about to make its debut.
ClassDojo
(33:55) Managing student behavior is a major problem in our school systems, wasting tons of class time and monopolizing the attention of new teachers in particular. In ClassDojo, students in classes are publicly awarded points and badges via a web or smartphone app, and that data (+1 for answering, -1 for passing notes) is automatically tracked and shared with parents.
From the moment this guy said “we’re making software that fixes bad behavior in class,” I was skeptical. And when he said it “improves behavior in real time,” my alarms went off. This is just gold star stickers in a web app. It’s a huge overpromise that relies on way too many assumptions and ignores the realities of bad behavior. If students behave poorly because they don’t respect the teacher or value their time in school, that’s not something that will be fixed by a simplistic virtual point system — it will be either ignored or resented by the majority of students. Real behavior problems and real behavior management require time and work. There’s no way around that, especially not with something as flimsy as this.
The test for many of these startups is whether they last beyond the trial phase, which all of them are clearly in. The big numbers they’re seeing are like the initial bump in any new service. You hear about it (in this case Imagine K12 certainly pitched the local districts), you give it a try, and then, organically, you either continue or stop using it.
Some I can see truly picking up. Remind101, Eduvant, and ClassConnect I give a good chance of being picked up, if at first only for a fraction of what they do. I think some of these may be forced to fold or pivot when confronted with non-theoretical use scenarios. And of course every teacher and school is different, and has different requirements, so support is going to be a full-time job.
Also, and I recognize this is an industry-wide problem with young startups, but it would help to have a little more proving time under their belts. Sure, a few weeks or months in however many districts is good, but what these guys really need is to pick two or three very different classrooms and work very closely with them for an entire school year, or failing that, at least half of one. What they need isn’t skyrocketing user counts, which often fall under the cooked numbers category, but real-life case studies. No principal is going to care that you have 10,000 classrooms being tracked by your tools. They will, however, care when you tell them about one classroom that dramatically improved engagement, or showed a 50% increase in parent involvement, or what have you. Too many of these startups are under the impression that a burst of momentum in the beginning means their service is effective. Not true. The service is effective if it is effective, and education isn’t a sprint, it’s a long haul.
Even though I don’t agree with the ideas or execution of all the companies in this first “class” of Imagine K12 companies, I’m all admiration at the fact that they are being attempted at all. Too much of startup culture is focused on bleeding-edge consumption, totally ignoring areas where even minimal applications of the tech we take for granted could improve conditions significantly in education, social services, and so on. I look forward to the next generation of Imagine K12 startups.