Sometimes, it’s all about the experience.
Without its finely tuned user experience, Yelp would be just another reviews site. Tivo would be just another DVR. Twitter would just be a fancy status broadcaster. Their user experiences, though — that feeling that things “just work” — keep people coming back. A simple idea grows, the product evolves, and eventually they become the names we all recognize.
Photogram isn’t a complicated idea. You take 4 photos, slap a title on the whole lot, pick a cutesy little theme, and blast it out to e-mail, Facebook, or Twitter — and that’s it. But something about the experience has me hooked.