There is no question that iAd has provided extremely high CPM rates. While fill rates may not be up to snuff, iAds have proven to be profitable for many developers.
A somewhat disturbing story has come up where one developers fill rates suddenly dropped to zero, and after contacting Apple concerning the issue were told that iAd advertisers do not want their ads to show up in children’s apps.
You can read more about it on the developer’s blog here:
http://blog.clickablebliss.com/2011/05/10/iad-policy-change-no-more-kid-focused-apps/
Now, some have suggested that this could mean that other types of apps could suffer the same fate.
There’s really no reason to panic as Apple has released no official statement concerning iAd in childrens apps. But what you can do is make sure you use a service such as Adwhirl just in case so you can adjust those fill rates on the fly.
Read More: iPhone Dev News
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