The Wine, Spirit & Soul Network (WSSN) is a members-only, social organization of multicultural wine and spirit enthusiasts. We create and facilitate upscale “play-dates” for urban professional tastemakers who want to enjoy exquisite wine and spirits through fun, networking and comprehensive wine and spirit education.
Slogan: “Exquisite drinks. New friends. Lots of soul.”
Target Demographic:
Ethnicity: African American, Hispanic, Asian, Native American, ethnic Caucasians, mixed race
Age Range: 30-40
Gender(s): Male and female
Look & Feel of Logo/WSSN Brand:
• Conveys a feeling of the ultimate urban-chic, social experience
• Unpretentious opulence
• Proponents of diversity/multiculturalism
• Global/international focus and appeal
• Professionalism
• Unafraid to be different
• Visionary approach to wine and spirit appreciation as a “lifestyle” as opposed to just beverages or condiments for consumption
My colors are turquoise, white and charcoal gray. From the visual examples given, I would like the imagery to be something very clean and contemporary, with a slightly formal twist to demonstrate reverence for the more classic elements associated with wine and spirit culture. Although I like the current type face (font) that I have, I am open to changing it if it complements the logo imagery you wish to create. If you wish to use “WSSN” in the logo, it is okay, but not necessary. If you wish to include the tag line/slogan as a part of the logo, that is okay as well. I just want the image to be recognizable on its own and easily associated with the “Wine, Spirit & Soul Network” name/brand.
I will be using this logo for print, signs, merchandising, and online materials. The last two attachments are examples of emblem/logo placements I prefer. I would like to see samples of mock ups of my new logo on white, black/gray and transparent backgrounds (png and psd files). Only bidders who provide mock ups will be considered.
