Why isn’t the Mac App Store part of iTunes?

See this? It’s a standard iTunes link. Thing is though, that iTunes link doesn’t direct to iTunes. It goes to the new Mac App store. Do you know why?

http://itunes.apple.com/us/app/angry-birds/id403961173?mt=12

First, there’s the obvious reason: the Mac App Store isn’t part of the standard iTunes suite because there’s no point in providing its features to Windows users. Here’s the less obvious, going out on a limb, thinking-about-this-in-too-much-detail reason. Although the App Store for Macintosh is a whole separate application, in its secret behind-the-scenes-superhero-identity, it’s basically just an iTunes browser.

When you look at App Store, the application, there’s really not much there there. There’s no preferences, no application management (which wouldn’t make a lot of sense, as you have Finder sitting right there behind the app, whose job it is to do exactly that), and not much of anything else other than its core feature: browsing and searching for apps, and purchasing them.

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Why isn’t the Mac App Store part of iTunes? originally appeared on TUAW on Thu, 06 Jan 2011 13:00:00 EST. Please see our terms for use of feeds.

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