How does the BERT algorithm interpret the contextual relevance of synonyms in search queries?

Problem Introduction: Exploring how BERT impacts SEO for synonym usage in queries.

Technical Depth: Utilizing Google Analytics and SEMrush to analyze query relevance changes post-update; investigating potential shifts in SERP due to NLP algorithm adjustments.

What I Tried: Implemented semantic analysis tools to track how synonyms in search queries influenced page rankings before and after the BERT update.

What I Expected: Anticipated more nuanced understanding by BERT leading to improved rankings for contextually relevant but synonymously varied content.

What Actually Resulted: Saw no significant change in rankings for tested keywords, contrary to expectations. Analysis suggests potential oversight in synonym context integration within BERT’s framework.