Steve Jobs admitted it. Apple TV is a hobby. He has stated so more than once. But there are compelling reasons to believe that the newly released Apple TV Mark 2 matters even more than its expected sales (currently estimated at about a million devices per quarter) might indicate.
Here are some of the points that I believe are why Apple TV matters.
Apple skipped PVR and moved straight to content on demand. With the concept of a shared data cloud growing ever more important, a limited storage device that feeds on streamed content offers an exciting peek at our future. Apple’s rent-don’t-buy model transforms Apple TV into a controllable point-of-entertainment device outside of the iTunes purchase and TiVo recording model that has dominated the last decade. If you want to Netflix your entertainment, Apple TV provides that feature at a great price-point, as well.
Click “Read More” to check out the other four reasons.
TUAWFive reasons why Apple TV matters originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 08 Oct 2010 12:00:00 EST. Please see our terms for use of feeds.
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