Hoping to cash in further on Ning’s shuttering of its free version, competitor Grou.ps is upping the ante with the launch of “WinWin”, a referral program directly targeting so-called Ning exiles.
The service claims to have already migrated more than 50,000 Ning networks, making it the largest “do-it-yourself social networking platform”, and hopes to continue this trend by rewarding new converts and those who encourage others to follow suit. Specifically, Grou.ps will be dishing out credits which can be converted into a host of premium features such as extra bandwidth. The size of the reward is proportional to the size of the migrated network so the bigger the switcher, the more credits awarded to both the referrer and the owner of the converted network.