Online privacy certification company TRUSTe has raised $12 million led by Jafco Ventures with DAG Ventures, Accel Partners and Baseline Ventures participating in the round. This brings TRUSTe’s total funding to $22 million.
TRUSTe certifies that companies are meeting online privacy standards for consumers. Websites which are certified by the company bear a “trustmark,” indicating that the site is secure. TRUSTe says that according to a survey, more than 82 percent of consumers who recognize TRUSTe’s privacy seal use it to decide how and when to disclose personal information.