We want all of the videos on our Joomla website (11)optimised for search using video SEO best practice.
The process that is used to do this has to be documented in a step by step guide and be available for use by us for future videos.
Videos are hosted externally and embedded in our website.
The process will include:
1. Creation of, or directions for creation of, a unique URL for each video, including the word “video” at the end of each filename
2. Creation of video sitemaps for Joomla, including all Google requirements (Video Title, Video Description, Playpage URL, Thumbnail URL, Raw File Location URL).
3. Ideally the video sitemaps will be dynamically created via a plugin (similar to normal sitemaps via Xmap), alternatively they can (not ideal) be externally created and uploaded to the Joomla backend
4. Identification of the location of the video sitemaps in the Joomla backend
5. Creation of an mRSS feed that automatically produces information on our videos (if necessary creation of the database storing this information)
6. Storage and location of video thumbnails in the Joomla backend
7. Control of the video thumbnails in search engines
8. Creation of backlinks in the video player embed code
9. Transcript of video content to be included in metadata if required
10. Embedding of tags and meta data in the video file
11. Creation of cross links to other videos/to other content on the website
12. Other best practice video SEO
When complete the results must be available in Google, indexed by nominated keywords relative to each video and our website (with the highest possible ranking) & Google search results must display the video thumbnail that we specify for each video
