Distimo Mobile Report – July 2010

This report covers the Apple App Store for iPad and iPhone (with specific focus on in-app purchases), as well as BlackBerry App World (Worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for June 2010 in the United States. The major findings are:

* The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available.

* The most successful free applications that monetized using in-app purchases this month in the Apple App Store for iPhone are MobiTV (MobiTV), ESPN 2010 FIFA World Cup (ESPN) and Tap Fish (BayView Labs).

* The most successful paid applications that monetized using in-app purchases this month in the Apple App Store for iPhone are Guitar Hero (Activision Publishing, Inc.), TomTom U.S.A. (TomTom International BV) and Call of Duty: World at War: Zombies II (Activision Publishing, Inc.).

* Mirroring the Distimo report covering May 2010, Pages and iBooks, published by Apple Inc, are again the number one paid and free applications on the Apple App Store for iPad, respectively.

* Three out of the ten most popular applications in the Apple App Store for iPhone were published by Electronic Arts.

* Quickoffice Connect Mobile Suite for iPad entered the top 10 highest ranked paid applications chart in the 6th position. It was the top grossing application in the Apple App Store for iPad after Pages by Apple Inc.

* Nine out of the ten most popular paid applications on the Apple App Store for iPhone are Games, however only two out of the ten most popular free applications are Games. In the Nokia Ovi Store, seven out of ten of the most popular paid applications are Games, while only three out of ten of the most popular free applications are Games.

You can download the report here.

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