iOS commands 14% of market share in Samsung’s home country

Industry analysis firm Flurry has disclosed a fascinating little morsel of information: in South Korea, the home of Samsung, Apple’s iOS devices account for one out of seven — 14 percent — of all mobile devices used in the country.

Why is that number so surprising? South Korean manufacturers have long had an advantage in their home country, and even now Samsung tops the market with 60 percent of all smartphones and tablets sold in the country. Two other Android device manufacturers based in South Korea — LG and Pantech — account for another 25 percent of the market. Apple comes in at 14 percent, while all other Android manufacturers account for just a tiny 1 percent sliver of the market.

Flurry’s data show some other interesting facts. The company found that phablets — larger than a smartphone, but smaller than most tablets — were quite popular in South Korea, accounting for 41 percent of device sales. In the rest of the world, phablets only make up 7 percent of the market.

[via Apple Insider]

iOS commands 14% of market share in Samsung’s home country originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 14 Oct 2013 22:00:00 EST. Please see our terms for use of feeds.

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