Today’s Guardian App Could Teach The NY Times A Thing Or Two


We’ve seen how The New York Times became enraged by the audacity of the Pulse iPad application [iTunes] to use it’s RSS feed in one of the best news readers to appear on that device. Controversially, the app was pulled by Apple after the NYT complained, despite being lauded by Steve Jobs. It’s now been reinstated, without the NYT as a default feed. So consider a different scenario: the newspaper that embraces new technology and new ways of reading to the betterment of its audience and the subsquent deep engagement it could garner.


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