Non Fiction Ghostwriter for Multiple Long Term Books

Need multiple 25k-30k books written. Non-Fiction in the health and wellness genre. Book outline and subject matter with starting research is provided. Ideal candidate will be self motivated and able to work on a strict deadline… (Budget: $15 – $25 USD, Jobs: Article Writing, Content Writing, Copywriting, Creative Writing, Product Descriptions)


Copywriting for Sweet 16 Ecommerce Website (Needed)

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Zlece wykonanie i edycj? grafiki dla sklepu internetowego. – 15/12/2018 14:58 EST

Szukam odpowiedzialnego freelancera, który wykona mi i edytuje istniej?ce grafiki. Zakres pracy to: To w 90% edycja istniejacych grafik – zmieszanie rozmiarów – dodanie tekstów – wklejenie dodatkochych grafik na grafiki Tematyka sklepu bran? akwarystyczna… (Budget: $10 – $30 USD, Jobs: Graphic Design)


The limits of coworking

It feels like there’s a WeWork on every street nowadays. Take a walk through midtown Manhattan (please don’t actually) and it might even seem like there are more WeWorks than office buildings.

Consider this an ongoing discussion about Urban Tech, its intersection with regulation, issues of public service, and other complexities that people have full PHDs on. I’m just a bitter, born-and-bred New Yorker trying to figure out why I’ve been stuck in between subway stops for the last 15 minutes, so please reach out with your take on any of these thoughts: @[email protected].

Co-working has permeated cities around the world at an astronomical rate. The rise has been so remarkable that even the headline-dominating SoftBank seems willing to bet the success of its colossal Vision Fund on the shift continuing, having poured billions into WeWork – including a recent $4.4 billion top-up that saw the co-working king’s valuation spike to $45 billion.

And there are no signs of the trend slowing down. With growing frequency, new startups are popping up across cities looking to turn under-utilized brick-and-mortar or commercial space into low-cost co-working options.

It’s a strategy spreading through every type of business from retail – where companies like Workbar have helped retailers offer up portions of their stores – to more niche verticals like parking lots – where companies like Campsyte are transforming empty lots into spaces for outdoor co-working and corporate off-sites. Restaurants and bars might even prove most popular for co-working, with startups like Spacious and KettleSpace turning restaurants that are closed during the day into private co-working space during their off-hours.

Before you know it, a startup will be strapping an Aeron chair to the top of a telephone pole and calling it “WirelessWorking”.

But is there a limit to how far co-working can go? Are all of the storefronts, restaurants and open spaces that line city streets going to be filled with MacBooks, cappuccinos and Moleskine notebooks? That might be too tall a task, even for the movement taking over skyscrapers.

The co-working of everything

Photo: Vasyl Dolmatov / iStock via Getty Images

So why is everyone trying to turn your favorite neighborhood dinner spot into a part-time WeWork in the first place? Co-working offers a particularly compelling use case for under-utilized space.

First, co-working falls under the same general commercial zoning categories as most independent businesses and very little additional infrastructure – outside of a few extra power outlets and some decent WiFi – is required to turn a space into an effective replacement for the often crowded and distracting coffee shops used by price-sensitive, lean, remote, or nomadic workers that make up a growing portion of the workforce.

Thus, businesses can list their space at little-to-no cost, without having to deal with structural layout changes that are more likely to arise when dealing with pop-up solutions or event rentals.

On the supply side, these co-working networks don’t have to purchase leases or make capital improvements to convert each space, and so they’re able to offer more square footage per member at a much lower rate than traditional co-working spaces. Spacious, for example, charges a monthly membership fee of $99-$129 dollars for access to its network of vetted restaurants, which is cheap compared to a WeWork desk, which can cost anywhere from $300-$800 per month in New York City.

Customers realize more affordable co-working alternatives, while tight-margin businesses facing increasing rents for under-utilized property are able to pool resources into a network and access a completely new revenue stream at very little cost. The value proposition is proving to be seriously convincing in initial cities – Spacious told the New York Times, that so many restaurants were applying to join the network on their own volition that only five percent of total applicants were ultimately getting accepted.

Basically, the business model here checks a lot of the boxes for successful marketplaces: Acquisition and transaction friction is low for both customers and suppliers, with both seeing real value that didn’t exist previously. Unit economics seem strong, and vetting on both sides of the market creates trust and community. Finally, there’s an observable network effect whereby suppliers benefit from higher occupancy as more customers join the network, while customers benefit from added flexibility as more locations join the network.

… Or just the co-working of some things

Photo: Caiaimage / Robert Daly via Getty Images

So is this the way of the future? The strategy is really compelling, with a creative solution that offers tremendous value to businesses and workers in major cities. But concerns around the scalability of demand make it difficult to picture this phenomenon becoming ubiquitous across cities or something that reaches the scale of a WeWork or large conventional co-working player.

All these companies seem to be competing for a similar demographic, not only with one another, but also with coffee shops, free workspaces, and other flexible co-working options like Croissant, which provides members with access to unused desks and offices in traditional co-working spaces. Like Spacious and KettleSpace, the spaces on Croissant own the property leases and are already built for co-working, so Croissant can still offer comparatively attractive rates.

The offer seems most compelling for someone that is able to work without a stable location and without the amenities offered in traditional co-working or office spaces, and is also price sensitive enough where they would trade those benefits for a lower price. Yet at the same time, they can’t be too price sensitive, where they would prefer working out of free – or close to free – coffee shops instead of paying a monthly membership fee to avoid the frictions that can come with them.

And it seems unclear whether the problem or solution is as poignant outside of high-density cities – let alone outside of high-density areas of high-density cities.

Without density, is the competition for space or traffic in coffee shops and free workspaces still high enough where it’s worth paying a membership fee for? Would the desire for a private working environment, or for a working community, be enough to incentivize membership alone? And in less-dense and more-sprawl oriented cities, members could also face the risk of having to travel significant distances if space isn’t available in nearby locations.

While the emerging workforce is trending towards more remote, agile and nomadic workers that can do more with less, it’s less certain how many will actually fit the profile that opts out of both more costly but stable traditional workspaces, as well as potentially frustrating but free alternatives. And if the lack of density does prove to be an issue, how many of those workers will live in hyper-dense areas, especially if they are price-sensitive and can work and live anywhere?

To be clear, I’m not saying the companies won’t see significant growth – in fact, I think they will. But will the trend of monetizing unused space through co-working come to permeate cities everywhere and do so with meaningful occupancy? Maybe not. That said, there is still a sizable and growing demographic that need these solutions and the value proposition is significant in many major urban areas.

The companies are creating real value, creating more efficient use of wasted space, and fixing a supply-demand issue. And the cultural value of even modestly helping independent businesses keep the lights on seems to outweigh the cultural “damage” some may fear in turning them into part-time co-working spaces.

And lastly, some reading while in transit:

California says all city buses have to be emission free by 2040

On the heels of a dire government report published last month about climate change and its devastating impacts, many cities and states are scrambling to find ways to curb the greenhouse gas emissions that threaten their air quality, not to mention their economies.

As is often the case, California is leading the charge, yesterday becoming the first state to mandate that mass transit agencies purchase fully electric buses only beginning in 2029, and that public transit routes be populated by electric buses alone by 2040.

The new rule is expected to require the production and purchase of more than 14,000 new zero-emission buses.

Mary Nichols, chair of the California Air and Resource Board (CARB) that voted unanimously to make California the first state with such a commitment, told the outlet Trucks.com earlier this month that California has “to push standards that are more progressive” than the federal government because of the state’s chronic air pollution, which is linked to asthma and heart disease, among other things.

The move is reportedly the result of several years of CARB’s work with industry and public-health groups, and it flies in the face of moves by the Trump administration to push for lower fuel efficiency standards and to promote the use of fossil fuels.

Indeed, the Trump administration has questioned from the outset how much the U.S. is responsible for cutting back emissions, and the newest government report seemingly didn’t alter anything for the President. Asked last month about the government’s findings that, unchecked, global warming will have catastrophic implications for the U.S. economy, he said, “I don’t believe it.” He added: “People like myself, we have very high levels of intelligence but we’re not necessarily such believers.”

Instead of wait on the administration to change its mind, California’s new Innovative Clean Transit rule will force California’s public bus lines — many of which currently run on natural gas or diesel fuel — to shift to either electric power or hydrogen fuel cells.

The move could be a boon for electric bus companies like Proterra, a 14-year-old, Burlingame, Ca., company that has raised roughly half a billion dollars from investors to build its zero-emission, battery-electric buses. It could also potentially help the publicly traded Chinese automaker giant BYD, which, as TC has reported, has been on a partnership spree with cities across China to electrify their public transportation systems and is now extending its footprint across the globe.

The new ruling is not the only line of attack that California is adopting. As The Hill notes, earlier this year, California also voted to become the first state to mandate new homes be retrofitted with solar panels. In September, Governor Jerry Brown signed a bill that will require the state to transition to a 100 percent renewable energy electric grid by 2045.

CARB has also worked to advise the U.S. Environmental Protection Agency, which last month announced what it called its Cleaner Trucks Initiative. EPA officials say that via the initiative, the agency plans to revise truck pollution standards in a way that lowers their nitrogen oxide emissions while also doing away with requirements that the industry has complained are financially onerous.

As reported by the L.A. Times, despite the announcement, no one yet knows if the EPA is planning more stringent emissions limits or anything as strict as the 90 percent reduction in nitrogen oxide pollution that CARB has said is needed to clean smog to health standards.