Ppc/cpa Guru
Please bid based on the monthly salary that you would require.
Web-based company requires a highly energetic PPC/CPA Guru. You will be responsible for performing the following tasks:
– Implement paid search campaigns: build forecasts based on historical data, create budgets, establish project goals and schedules
– Complete campaign analysis: manage metrics evaluation & reporting, as well as optimization recommendations
– Design and initiate tests in order to continually improve key metrics
– Aid in spend and CPC managing across engines and keywords to maximize ROI
– Apply new technology, automation capabilities, and/or vendor solutions that enhance SEM efforts
– Write and optimize ad copy through A/B testing
– Research keyword selection for optimal ROI and CPA
– Maintain dialogue with management and marketing team on metrics and trends while delivering prompt and accurate work
Required Experience
– Bachelor Degree in marketing or business preferred
– 2 + years of online marketing experience
– Experience managing large paid search campaigns
– Demonstrated understanding of SEM optimization techniques.
– Experience with Google Analytics
– Superior written and oral communication skills
– Proficiency with MS-Office, especially with Excel
– Highly organized and detail-oriented multi-tasker who consistently meets deadlines
– Proactive problem solver with a positive attitude who enjoys their work